Sara Rutstein, MBA founded SER Partners to work with individuals who are ready for a change. Sara is an ICF Certified Professional coach, PCC, CCPC with significant experience coaching teams and individuals ranging from start up organizations through Fortune 100 companies. She was also a subcontractor, coach and facilitator for clients such as Chief, Capital One, SalesForce, Johns Hopkins University, American Express, Patreon, Walmart, Best Buddies and many others.

Sara started SER Partners is 2015 to help individuals achieve their personal and professional goals. Since then, she has helped hundreds of clients to reach their potential, by helping them excel in their current careers or helping them identify and plan for what’s next.

Who We Are

  • Executive Coaching

  • Consulting

  • Board and staff retreats

  • Strengths assessments

  • Group coaching for teams

WHAT WE DO

Sara’s Story

I knew I needed to find a job that allowed me to continue to mentor and work with people to achieve their potential.So, I transitioned to higher education where I became Chief of Staff to the first Dean of the Carey Business School at Johns Hopkins University.  The work was fantastic and so was the balance.  When the Dean left the school, I transitioned to lead the growing Alumni effort for the school as Director of Alumni Relations.  As the job turned into more fundraising and less friend raising, I had another decision to make.  I am good at fundraising and did enjoy it, but I started to realize that I wanted more.  

When I looked at all of my skills from the two careers, one of them stood out - working with people to help them achieve their dreams.  Sometimes they were students.  Often they were executives looking to achieve their next step in their career.  And, I realized that I was a coach.  I enrolled at Coaching Training Institute and by the end of the first day of the first class, I realized that I had found my true passion.  

That was over 10 years ago.  Best decision I ever made.  

Coaching is my third career.  I started working in theatre companies, and worked my way up to Managing Director.  As I started to lead larger companies throughout the country, I realized that I wasn’t able to achieve the work life balance that I wanted.  I realized that I would either let work become my whole life, or I would find another career that allowed me to have a life outside of work.  I chose the latter.  

Sara is, in a word, brilliant. Not because she has all the answers, but because YOU have all the answers! Sara’s talent is in setting up the world in such a way that you arrive at your own conclusions — those which you either haven’t made the time to think through or don’t want to face — and she does so with empathy and often a good laugh along the way. Working with her over 4 years, I can say without a doubt that she has been an integral part of my leadership journey, and I couldn’t have done it without her!

Nicole, Vice President, SalesForce

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